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FAQ


Advertiser
Publisher
  1. ABOUT RTB SMART CPM/CPC

    As an advertiser you will take advantage of our real-time bidding (RTB) platform, which works very similar to Google AdWords, allowing you to set your maximum bid, but paying only the minimum amount necessary to reach a certain position. This position is recalculated for every ad view, in essence the system will bid for you.

  2. CAN I BLOCK SITES THAT I AM NOT SATISFIED WITH?

    We are currently offering three different type of tracking Server to Server tracking, Pixel Tracking and tokens such as {hostname} string which you will need to add into the creative’s link to be able to check the quality of the individual traffic sources at ADAMO. Server to Server tracking information together with the Pixel tracking information you can find inside of your ADAMO account under Goals in the advertiser menu.

  3. CAN I USE IFRAMES/HTML?

    The use of iframes/HTML is restricted to a select group of highly valued ADAMO Advertisers. Before requesting to use these on our network please check that you are meeting some of our qualifying conditions:

    • Worked with us for at least 6 months consecutively
    • All your campaigns consistently meet ADAMO guidelines
    • Regular high funding of the account, at least 10k per month
  4. HOW DO I EDIT AN AD?

    You can edit, pause or delete your ads at any time. Go to your account and simply click on the Edit button next to your Ad. Please keep always in mind that ADAMO is a full self-service platform and you always have total control over your campaigns.

  5. HOW SOON WILL YOU APPROVE MY CAMPAIGNS?

    ADAMO is available 24/7 (except for Public Holidays). Campaigns are reviewed in chronological order and the speed is determined by the volume received at any given time.

    Please be patient and only contact us about your campaign approval if:

    • Campaign(s) have previously been declined and you want to resubmit them again
    • You have been requested to provide further information by our Support team
    • Note: If you are a new Advertiser additional checks may be required which can take up to 72hrs!
  6. I DONT RECEIVE ANY TRAFFIC, WHY?

    Please check:

    • Your advertising balance ( risk of being out of funds)
    • The campaign bid (campaigns should have competitive bids along with optimal daily budget to be able to receive traffic.
    • The campaign is targeting country with lower amount of traffic
    • That your ad was approved and validated
  7. SUPPORTED DYNAMIC TAGS (TOKENS)

    ADAMO URL Replacements:

    • {timestamp} => an epoch timestamp, can be used as a cache-breaker
    • {hostname} => the host name of the traffic source
    • {ad_id} => the internal ADAMO ad id
    • {campaign_id} => the internal ADAMO campaign id
    • {country} => country code as the system detected it
    • {bid} => the real-time bid
  8. WHAT ADVERTISER STATISTICS WILL I GET?

    You have different filtering options to get the most suitable statistics as an advertiser. You will be provided with detailed statistics (including impression information, CTR, Costs, etc.), grouped by campaigns and days. Our statistics updates on an average every 15 seconds as we are an RTB (Real-time bidding) network, and you can easily export your statistics using our Excel export function.

  9. WHAT ARE FIRST IMPRESSION CAMPAIGNS?

    First Impression is building on the companys strengths, which include building direct relationships with publishers and serving performance advertisers.

    More specifically, First Impression is the first real-time bidding platform that allows advertisers to buy inventory directly from publishers in the ADAMO Network.

  10. WHAT ARE THE MINIMUM PRICES?

    You must create an account in order to see the prices, all the prices are available per geo target and ad method under the advertiser menu. Please keep in mind that all prices are subject to change without notice.

  11. WHAT IS THE COA AND HOW SHOULD I USE IT?

    COA – Cost Of Acquisition

    Once you have created your campaigns and implemented your tracking method, you can go further in the point of getting your campaigns optimized. ADAMO is designed in such a way to provide very detailed statistics such as return on investment for each ad and each campaign, in real time to ease your optimization process.
    Please speak to your account manager how you can optimize your campaigns more easily, and which points in the optimization process are very important to keep in mind.

  12. WHAT TARGETING OPTIONS ARE AVAILABLE?

    You can set up the Ad Type, The Frequency Cap, the Daily budget, the CPM bid as well as the targeted Countries, type of campaign such as Desktop, or Mobile, OS targeting, Carrier targeting in various countries etc.

  13. WHICH PAYMENT METHODS DO YOU SUPPORT?

    Advertisers may transfer payments via PayPal, Paxum and Bank wire. Minimum deposit is 100 (maximum deposit for PayPal is 1000 ). For our payment details, our billing address etc. please contact us directly.

  14. WILL I HAVE AN ACCOUNT MANAGER?

    All ADAMO customers are assigned with an account manager after their sign up processes. The account manager is there to help you with all your advertising questions you might have, as well provide specific information how you can increase your funding and advertising activity.

  1. CAN I MONETIZE MY MOBILE TRAFFIC WITH ADAMO?

    Of course. ADAMO is monetizing both web and mobile traffic.

  2. HOW MUCH DO YOU PAY PER THOUSAND IMPRESSIONS?

    Publishers receive 80% of the amount ADAMO collects from advertisers for both web and mobile.

  3. HOW TO REPORT A MALWARE CAMPAIGN?

    Publishers have the opportunity to report a detected malware campaign at any time. Please remember to attach a screenshot of the malware or provide us with the landing page of the malware suspicious campaign.

  4. I HAVENT RECEIVED MY PAYMENT YET. WHY?

    Criteria of payment:

    • Account Balance/Revenue must reach the minimum.
    • Billing address must be filled in properly. / Complete Billing Address must be provided.
    • Payment information must be filled in properly.
    • Your site must be validated for Payouts
  5. LIST OF ACCEPTED SITES

    We accept Adult, Gambling/Entertainment and Streaming sites. Your site should bring an added-value to our network, and its content should meet our requirements.

  6. TERMS OF PAYMENT

    ADAMO issues payments in Euro. We are offering pay outs via PayPal, Paxum or bank wire, weekly and monthly using NET-7 and NET-20 payout module.

  7. WEBSITE APPROVAL CONDITIONS

    In order to provide the highest-quality service possible along with security to our partners, to both publishers and advertisers; our dedicated Account Manager Team approves each websites manually.

    ADAMO reserves the right to approve or to deny the affiliation of a publisher at any time.

    Please find below examples of websites that are not eligible for participation:

    • Websites which contain material that infringes the rights of others (including but not limited to copyright and other intellectual property rights) or which promotes copyright piracy.
    • Websites with reference to illicit practices or shock human dignity: Contained with pornographic character staging minors(miners); Contents making the apology of voluntary crimes to life, persons the integrity and sexual aggressions; Contents making the apology of the war crimes, crimes against humanity; Contents provoking discrimination, hate or violence towards a person or towards a group of persons at the rate of their origin or of the group they belong to (an ethnic group, a nation, a race or a religion). Any description will be automatically recorded and indicated to proper authorities.
    • Websites promoting any type of illegal substance or activity
    • Websites with illegal, false or deceptive investment advice
    • Websites that provide incentives of any nature to require or encourage users to click on ad banners.
    • Websites that are under construction or incomplete.
    • Websites generated through free blogging or free forum platforms
    • Websites displaying too many ads and poor content, sites with more than 2 pop-ups and / or pop-unders, sites with more than 1 exit pop up
  8. WHAT ARE THE MINIMUM PAYOUTS?

    Your Account Balance must reach the minimum (100) in order to get paid.

  9. WHAT PUBLISHER STATISTICS WILL I GET?

    You have different filtering options to get the most suitable statistics as a publisher. You will be provided with detailed statistics (including impression information, eCPM, return URL impressions, Revenue, etc.) grouped by site(s), spaces, days and countries.

  10. WHY MY WEBSITE WAS DENIED?

    Because your site did not meet the following requirements:

    • Poor content
    • Site unavailable/ under construction
    • Broken links / content unavailable
    • Malicious content detected
    • Inconsistent design
    • Requires login/password to access the content: the content of the site could not be verified due to the restricted access.
    • Ads not fully visible
    • Too many ads / Popups: the number of ads / popups on your page
    • Forbidden content
    • Site’s Ownership Not Verified
    • Fraudulent traffic detected